The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers.
In light of these challenges, Google is advancing its plans to make it free for merchants to sell on Google.
For retailers, this change means free exposure to millions of people who
*Please visit the Google Merchant Center terms and conditions to make sure that their service is still available.
1. Google Shopping: A brief introduction to Google Shopping Ads
2. Google Shopping: Ad types, goals, competition
3. Google Shopping: Everything about product feed
For more information please visit your local Google Merchant Center Guide.